PDF Download Marketing Research EssentialsBy Carl McDaniel Jr., Roger Gates
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Marketing Research EssentialsBy Carl McDaniel Jr., Roger Gates
PDF Download Marketing Research EssentialsBy Carl McDaniel Jr., Roger Gates
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Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.
- Sales Rank: #46867 in Books
- Published on: 2012-09-04
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x .80" w x 7.70" l, 1.75 pounds
- Binding: Paperback
- 480 pages
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